Job Vacancy AVP Digital Acquisition Central Singapore September 2020 Citi

Information of Job Vacancy

Title of Job : Job Vacancy AVP Digital Acquisition Central Singapore
Company Name : Citi
Placement : Central Singapore
Date : 11 months ago ---> EXPIRED !
Expired : Yes

Job Vacancy AVP Digital Acquisition Central Singapore 2020 Citi. Good for the friends who are need job. Hopefully not despair give to find a job that corresponding with interest your needed. Indeed often find a job that well suited is difficult in this year. On this occasion, the admin will give news Job Vacancy AVP Digital Acquisition Central Singapore 2020 Citi. Here news more detail about Job Vacancy AVP Digital Acquisition Central Singapore 2020 Citi.

Job Vacancy AVP Digital Acquisition Central Singapore 2020 Citi

Here is conditions job description that you must meet to register Job Vacancy AVP Digital Acquisition Central Singapore 2020 Citi which opened earlier of this month:

This role will hold digital sales volume goals, and will be key in leading in developing and implementing competitive and relevant digital sales strategies for the future. The person will collaborate with product owners to deliver the digital acquisition strategy, tactics, execution, and optimization of paid and owned campaigns across digital touch-points. Deep expertise in direct-response and performance marketing, as well as strong paid media, and martech / adtech foundations will be critical to the success of this role.

Key Responsibilities:

  • Lead the digital acquisition sales strategy, and implement best-in-class practices across paid and owned channels
  • Deliver against sales targets, and grow sales volumes for consumer banking products
  • Implement and measure campaigns to maximize channel performance across acquisition and cross-sell
  • Actively manage the funnel performance leveraging a data-first approach. Understand fall-out points throughout the conversion funnel and develop initiatives to increase yield and scale volume
  • Lead and execute the test and learn agenda across product, creative, media and digital customer experience for all screen sizes
  • Establish a framework for measurement for digital channel performance, including KPIs, benchmarks, and acceptable ROI
  • Identify and lead integration of new capabilities and technologies to improve digital targeting (DMP, DSP) and funnel performance (analytics)
  • Deliver key insights to business partners to continue to grow current and new portfolios
  • Lead a mobile-first approach, and design customer-centric digital sales experiences
  • Build a center of excellence and implementation for continuous enhancements of the customer buying/application experience through personalization and optimization
  • Partner with data management platforms, information security teams, data analytics and reporting teams
  • Partner with the marketing and product teams to engineer a communication framework relevant and impactful to the customer
  • Build relationships with, and leverage key media platforms relevant to the market

Knowledge/Experience/Technical skills:

  • 10+ Years’ hands-on experience in Digital performance/growth Marketing, Media and Sales
  • Digital sales/e-commerce experience is preferred
  • Expert knowledge in Digital paid media including PPC, Display, Affiliates and Social
  • Experience leveraging web traffic (Google Analytics, Adobe Site Catalyst, etc.) and personalization/testing platforms (Adobe Target, Optimizely) tools
  • Hands-on experience optimizing funnels (leads, conversion, retargeting, etc.)
  • Strong understanding of martech/adtech stacks tools and capabilities necessary to work with big data across the organization
  • Demonstrated ability to deliver results that is timely, relevant and effective, and strong people and project management skills
  • Experience managing large and complex projects


Grade :All Job LevelAll Job FunctionsAll Job LevelAll Job FunctionsSG


Time Type :Full time


is an equal opportunity and affirmative action employer.
Minority/Female/Veteran/Individuals with Disabilities/Sexual Orientation/Gender Identity.

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Only job candidates that meet to conditions above of that will be called upon to perform stage test. For that, if you are interested and meet the job candidates Job Vacancy AVP Digital Acquisition Central Singapore 2020 Citi above, please submit your application before expired vacancies.

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